FiftyP is an organization helping children to develop a healthy relationship with money, including sharing with others. Their website helps children to learn how to save, spend and share their earnings. The name FiftyP comes from a new model of profit sharing, which involves the company donating 50% of their profit to charitable organizations. Each month FiftyP donates to charity, with the participating kids deciding where the money should go.
The challenge with designing the FiftyP logo was to convey a complicated idea in a child-friendly way that would also appeal to parents. We used a percentage sign in the logotype to indicate that FiftyP refers to percentages, not the over-fifty age group. The “i” in the form of a child makes the logo playful, especially with the bright colour scheme.