Founded in 1978 by volunteers, the Momiji Health Care Society is a not-for-profit organization that offers assisted living and a wide range of community programs for seniors from Japanese-Canadian and other cultural backgrounds.
Momiji was concerned that it was primarily viewed as a senior’s residence but wanted to let the community know of the many other services they offered. We designed this brochure and supplied copy writing services for Momiji to promote their many other services. The brochure serves as the foundation of a new visual identity for the organization.
Momiji means maple in Japanese and maples are at their most beautiful in the fall. This metaphor for the autumn of one’s life is at the core of Momiji’s philosophy so we used Canadian and Japanese maple leaf silhouettes in brilliant colours throughout the brochure.
The design was very well received by their board of directors and is being used as the template for a series of new brochures detailing Momiji’s services.
The brochures have arrived, right on schedule … and they look wonderful!
Lee Mixon, Community Services Manager