Icon designsCamping In Ontario
Camping In Ontario (CIO) is a not-for-profit organization that has represented privately-owned and -operated campgrounds in the province of Ontario, Canada for over 40 years. CIO is a major resource for people looking for a campground vacation in the province. Every year CIO publishes an extensive directory of their member’s campgrounds.
Over the six years we have been designing the directory, we have made many improvements, this year we designed these new campground facilities icons.
Identity designCamping In Ontario
Camping In Ontario (CIO) is a not-for-profit organization that has represented privately-owned and -operated campgrounds in the province of Ontario, Canada for over 40 years. CIO is a major resource for people looking for a campground vacation in the province.
The identity we developed for CIO benefits their members by providing a warm and inviting face for the private campground industry in Ontario. The idea of roasting marshmallows over an open fire encapsulates all that is memorable about camping. That’s why we used this image as a key element of their visual identity which includes a logo, stationery, newsletters, posters, advertisements and a supplier guide. We have been working with CIO for over six years maintaining their identity and producing new materials on an ongoing basis.
According to Executive Director, Alexandra Anderson, the Camping In Ontario Board of Directors loved their business cards so much that they started trading them like hockey cards.
Identity designTourism Industry Association of Ontario
TIAO is a new umbrella association for tourism organizations serving Ontario, Canada’s diverse tourism industry.
TIAO collectively represents 147,000 businesses and 600,000 employees that are dedicated to promoting and operating Ontario’s tourism industry.
We developed a logo for this new organization using a red arch to represent it’s role in bringing together diverse organizations under one industry association. We extended the red arch into a selection of photographs of some of Ontario’s key tourist attractions that we used on TIAO’s business cards, letterhead and website.
Always sensitive to the need to reduce costs for our not-for-profit clients we chose a two colour scheme, black and a bold red, which helps TIAO reduce printing costs while maintaining a strong visual identity.
Identity designEducation Through Media
ETM is a charity developed for youth, by youth. Their mission is to address the issues faced by young people at risk, including homelessness, juvenile delinquency, prostitution, substance abuse and violence. ETM provides an opportunity for personal development through job-skills training and employment assistance in a structured setting that promotes self-esteem, creativity and team-building among participants.
It was very important to ETM to create an identity that would appeal to the youth they are working with as well as to the corporate audience they want to attract as sponsors and partners. We designed their logo and stationery package with a contemporary yet corporate feel.
I love them! They’re perfect — clean, but still funky, young and creative with the die cut element and the business cards are great as well.
Eilyn Medina, Operations Manager
FiftyP is an organization helping children to develop a healthy relationship with money, including sharing with others. Their website helps children to learn how to save, spend and share their earnings. The name FiftyP comes from a new model of profit sharing, which involves the company donating 50% of their profit to charitable organizations. Each month FiftyP donates to charity, with the participating kids deciding where the money should go.
The challenge with designing the FiftyP logo was to convey a complicated idea in a child-friendly way that would also appeal to parents. We used a percentage sign in the logotype to indicate that FiftyP refers to percentages, not the over-fifty age group. The “i” in the form of a child makes the logo playful, especially with the bright colour scheme.
Our identity for Caféidoskop, a café located in Prague, Czech Republic, has a down-to-earth appeal that reflects the owner’s desire to make it a comfy meeting place.
The logo design is a kaleidoscope of coffee-related paraphernalia with a woodcut-style type.
The selection of paper was critical to the overall feeling of quality and comfort we wanted to convey with the design. After extensive research, we chose Gmund paper in Peat. Gmund papers are Forest Stewardship Council certified and surpass all international environmental regulations by far.
The choice of one ink colour on tactile paper, flecked with natural materials, was an elegant yet economical choice for the café owner and allowed her to easily update and print new menus on an in-office laser printer.
Winner of a Creative Summit Award
Published in the book Eating and Designing