- Menu, business cards, poster, loyalty points card
Our identity for Caféidoskop, a café located in Prague, Czech Republic, has a down-to-earth appeal that reflects the owner’s desire to make it a comfy meeting place.
The logo design is a kaleidoscope of coffee-related paraphernalia with a woodcut-style type.
The selection of paper was critical to the overall feeling of quality and comfort we wanted to convey with the design. After extensive research, we chose Gmund paper in Peat. Gmund papers are Forest Stewardship Council certified and surpass all international environmental regulations by far.
The choice of one ink colour on tactile paper, flecked with natural materials, was an elegant yet economical choice for the café owner and allowed her to easily update and print new menus on an in-office laser printer.
Winner of a Creative Summit Award
Published in the book Eating and Designing